Sports Tourism

When the FIFA World Cup 2026 arrived in Northern California, the spotlight naturally focused on Levi’s … How The San Francisco Bay Area Turned World Cup Matches Into A Blueprint For Regional TourismRead more

For decades, Los Angeles has been synonymous with highways, private vehicles, and one of the most … Why Los Angeles Is Betting On Public Transit As The Future Of Mega Sporting EventsRead more

Outdoor recreation has become one of the most influential drivers of tourism development in the United … How Outdoor Recreation Investments Are Creating New Tourism OpportunitiesRead more

I laughed when Cedar Rapids announced its regional lacrosse championship. “Great,” I thought, “another weekend of … Economic Impact of Sports TourismRead more

Imagine a Milwaukee Brewers fan spending more on parking and bratwurst than their ticket. A soccer … Visitor Behavior in Sports TourismRead more

Imagine Roman emperors betting on chariot races, with vendors selling olive oil souvenirs. Today, we pay … Types of Sports TourismRead more

Think stadium lights are just for night games? Think again. When March Madness hit Albuquerque, those … Maximizing Sports Tourism ValueRead more

Imagine a world where sports travel has grown 300% from Y2K. It’s like every U.S. citizen … The Rise of Sports TourismRead more

Why do arenas get rock stars while civic centers host Tupperware conventions? The answer is sports … Attracting Sports EventsRead more